Structure-first product and website design.

Helping startups and teams turn unclear products into clear, usable, conversion-focused experiences.

Async-first. Clear decisions. Fast delivery.

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Trusted by Creatives

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About Studio

An independent studio built around one idea - structure first.

RedPattern isn't a large studio - it's a small, focused team working with founders and teams who sense something is off before they can name it, usually right before a launch or a redesign. That feeling is rarely visual. It's unclear hierarchy, a flow that doesn't hold together, too many decisions stacked on top of each other.

Structure first. Everything else follows.

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Our services

Choose the support you need.

From product design to full website execution.

Product Design

Designing digital products that are intuitive, scalable, and built around real user needs.

What's included

  • UX strategy & product thinking

  • User flows & information architecture

  • Wireframes & interface design

  • Design systems & reusable components

  • Interactive prototypes

Ideal for

New products, redesigns, feature launches, and growing SaaS platforms.

Website Design

Websites that clearly communicate your value and convert visitors into customers.

What's included

  • Website strategy & page planning

  • Sitemap & information architecture

  • Wireframes & high-fidelity UI

  • Responsive design

  • Framer development

Ideal for

Startup websites, SaaS landing pages, marketing sites, and company redesigns.

UX Audit

Find what's slowing users down and leave with a clear improvement plan.

What's included

  • Heuristic evaluation

  • User journey review

  • Navigation & information architecture

  • Usability issues

  • Actionable report with next steps

Ideal for

Products with low conversion, confusing UX, or declining engagement.

Design Partnership

Senior design support without hiring an in-house designer.

What's included

  • Ongoing product & website design

  • UX improvements

  • New features & iterations

  • Async collaboration

  • Fast turnaround & regular delivery

Ideal for

Startups that need continuous design support as they grow.

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What we did

Selected Work

Here’s a look at projects we’ve designed for startups and teams.

Phoneline App

As the sole Product Designer, I designed the iOS application from the ground up. I owned every aspect of the product experience, including user flows, interface design, onboarding, custom illustrations, animations, icons, and the design system.

  • Complete iOS application designed from 0 → 1

  • End-to-end ride user experience

  • Design system and reusable components

  • Custom illustrations and animations

  • Production-ready UI covering onboarding, messaging, calling, settings, and account management

Mockup of three clean, light-mode mobile screens for the PhoneLine communication app, displaying a list of message inbox conversations, a welcoming user graphic, and plan selection options, all with a primary blue color scheme.

Gokada App

Designed Gokada's Android app from 0 → 1 as the company's Founding Designer, establishing the product's first user experience, visual language, and design system.

  • Complete Android application designed from 0 → 1

  • End-to-end ride booking experience

  • Onboarding and account management flows

  • Trip tracking and ride management

  • Reusable design system and UI component library

Mockup of three modern, dark-mode mobile screens for the Gokada ride-sharing app, showcasing a high-contrast map view with a route path, destination pins, driver profile information, and a distinct green accent color.

PrankDial

As the lead Product Designer for the redesign, I reimagined the iOS experience from end to end.

  • Complete redesign of the iOS application

  • Updated user interface and interaction patterns

  • Improved navigation and core user flows

  • Responsive assets and production-ready design specifications for development

Mockup of three minimalist, light-mode mobile screens for the PrankDial app's permission requests, featuring simple icon illustrations for notifications, microphone, and contacts access, and a bright green accent color for 'Continue' buttons.

Gokada Web

I established the company's first design practice and led the creation of Gokada's web platform from the ground up.

  • Created a reusable component library to ensure consistency and faster iteration.

  • Structured the website around the needs of customers, businesses, partners, and the media.

  • Built a flexible CMS to enable non-technical teams to manage content independently.

  • Designed mobile-first to match the behavior of Gokada's primary audience.

  • Developed a public brand portal as the single source of truth for the company's visual identity.

Mockup of a dark-mode desktop landing page for Gokada SuperApp, featuring bold headline text, multiple app mockups in different perspectives, and press logos like Reuters and Quartz at the bottom against a grid-patterned background.

Phoneline Web

Designed and built the landing page, translating the product's visual identity into a conversion-focused web experience.

  • Responsive marketing landing page

  • Product-focused storytelling

  • Feature showcase

  • Consistent visual identity across app and web

  • Conversion-focused experience supporting the product launch

Mockup of a minimalist desktop landing page for PhoneLine app, featuring the headline 'Your PhoneLine, Your Freedom.', download buttons for App Store and Google Play, and multiple stacked mobile phone mockups on a light background.

ChatFlix

A chat-based storytelling app for immersive, interactive fiction delivered through message-style narratives between characters. Focused on improving reading flow, engagement, and narrative clarity within a conversational interface.

Mockup of three dark-mode mobile screens for the Chatflix storytelling app, featuring recommended content cards, a detailed story screen with a dramatic red illustration, and a subscription plan selection screen, all with red accent colors.

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How it works

The process

Every project is different. The method isn't.

Understand the problem

Understanding the product, the users, and the business goals - no assumptions, just clarity on what actually needs to be solved.

Structure the experience

Mapping flows, defining screens, and organizing information so the product makes sense before visuals begin. Good structure is what makes products easy to use.

Simplify

Cutting before designing - extra screens, extra steps, extra decisions, anything that doesn't earn its place. What's left is what actually needs to exist.

Design and refine

Interfaces are designed, tested, and iterated quickly. Every detail is shaped to support the flow underneath it.

Launch and improve

Once the design is ready: handoff, implementation, and further improvements. Design doesn't stop at launch.

Once the design is ready: handoff, implementation, and further improvements. Design doesn't stop at launch.

Something feel off? Let's find the structure.

Tell us what you're working on. You'll get a clear plan and next steps back.

Async-first. Clear decisions. Fast delivery.