Helping startups and teams turn unclear products into clear, usable, conversion-focused experiences. Async-first. Clear decisions. Fast delivery.
RedPattern is my independent design practice, not an agency or a team of generalists. I work with founders and teams who sense something is off before they can name it, usually right before a launch or a redesign. That feeling is rarely visual. It's unclear hierarchy, a flow that doesn't hold together, too many decisions stacked on top of each other.
Structure first. Everything else follows.
From product design to full website execution.
Designing digital products that are intuitive, scalable, and built around real user needs.
New products, redesigns, feature launches, and growing SaaS platforms.
Websites that clearly communicate your value and convert visitors into customers.
Startup websites, SaaS landing pages, marketing sites, and company redesigns.
Find what's slowing users down and leave with a clear improvement plan.
Products with low conversion, confusing UX, or declining engagement.
Senior design support without hiring an in-house designer.
Startups that need continuous design support as they grow.
A selection of product and website work for startups and teams.
As the sole Product Designer, I designed the iOS application from the ground up. I owned every aspect of the product experience, including user flows, interface design, onboarding, custom illustrations, animations, icons, and the design system.
Designed Gokada's Android app from 0 → 1 as the company's Founding Designer, establishing the product's first user experience, visual language, and design system.
As the lead Product Designer for the redesign, I reimagined the iOS experience from end to end.
I established the company's first design practice and led the creation of Gokada's web platform from the ground up, from initial structure and visual design to building the website in Webflow.
Designed the Phoneline landing page and web app, extending the product’s visual identity and mobile functionality to the web.
A chat-based storytelling app for immersive, interactive fiction delivered through message-style narratives between characters. Focused on improving reading flow, engagement, and narrative clarity within a conversational interface.
Every project is different. The method isn't.
Understanding the product, the users, and the business goals - no assumptions, just clarity on what actually needs to be solved.
Mapping flows, defining screens, and organizing information so the product makes sense before visuals begin. Good structure is what makes products easy to use.
Cutting before designing - extra screens, extra steps, extra decisions, anything that doesn't earn its place. What's left is what actually needs to exist.
Interfaces are designed, tested, and iterated quickly. Every detail is shaped to support the flow underneath it.
Once the design is ready: handoff, implementation, and further improvements. Design doesn't stop at launch.
Tell me about your project or challenge. Get a clear response with recommendations and next steps.