Product design for startups that move fast.

Helping startups turn complex ideas into clear, scalable digital products and high-converting websites.

Async-first. Clear decisions. Fast delivery.

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About Studio

RedPattern is a design studio focused on structure, clarity and conversion.

Good design is not decoration. It’s structure, hierarchy, and decisions that make products easier to understand and easier to use. That principle shapes everything we create, from landing pages to full digital products.

No fluff. Just focused design built for real users and real growth.

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Why us?

We don’t start with visuals. We start with structure.

A product can look polished and still feel confusing to use. Before colors, animations, or details, we focus on hierarchy, flows, and the decisions that shape the experience underneath.

Structure before screens

We organize content, user journeys, and information before moving into visuals. When the foundation is clear, everything that follows works better.

We organize content, user journeys, and information before moving into visuals. When the foundation is clear, everything that follows works better.

Design with a reason

Nothing gets added just because it looks good. Every screen, interaction, and component should solve a problem or support a goal.

Nothing gets added just because it looks good. Every screen, interaction, and component should solve a problem or support a goal.

Built to grow

Products change. Websites evolve. The work is designed with enough flexibility to scale without falling apart later.

Products change. Websites evolve. The work is designed with enough flexibility to scale without falling apart later.

Fast without the chaos

No endless meetings, scattered feedback, or unnecessary process. Clear communication, focused decisions, and steady progress.

No endless meetings, scattered feedback, or unnecessary process. Clear communication, focused decisions, and steady progress.

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What we did

Selected Work

Here’s a look at projects we’ve designed for startups and teams - websites, apps, and digital products that solve real problems and stand out.

PrankDial

As the lead Product Designer for the redesign, I reimagined the iOS experience from end to end.

• Complete redesign of the iOS application

• Complete redesign of the iOS application

• Updated user interface and interaction patterns

• Updated user interface and interaction patterns

• Improved navigation and core user flows

• Improved navigation and core user flows

• Responsive assets and production-ready design specifications for development

• Responsive assets and production-ready design specifications for development

Mockup of three minimalist, light-mode mobile screens for the PrankDial app's permission requests, featuring simple icon illustrations for notifications, microphone, and contacts access, and a bright green accent color for 'Continue' buttons.

Gokada App

Designed Gokada's Android app from 0 → 1 as the company's Founding Designer, establishing the product's first user experience, visual language, and design system.

• Complete Android application designed from 0 → 1

• Complete Android application designed from 0 → 1

• End-to-end ride booking experience

• End-to-end ride booking experience

• Onboarding and account management flows

• Onboarding and account management flows

• Trip tracking and ride management

• Trip tracking and ride management

• Reusable design system and UI component library

• Reusable design system and UI component library

Mockup of three modern, dark-mode mobile screens for the Gokada ride-sharing app, showcasing a high-contrast map view with a route path, destination pins, driver profile information, and a distinct green accent color.

Gokada Web

I established the company's first design practice and led the creation of Gokada's web platform from the ground up.

  • Created a reusable component library to ensure consistency and faster iteration.

  • Structured the website around the needs of customers, businesses, partners, and the media.

  • Built a flexible CMS to enable non-technical teams to manage content independently.

  • Designed mobile-first to match the behavior of Gokada's primary audience.

  • Developed a public brand portal as the single source of truth for the company's visual identity.

  • Created a reusable component library to ensure consistency and faster iteration.

  • Structured the website around the needs of customers, businesses, partners, and the media.

  • Built a flexible CMS to enable non-technical teams to manage content independently.

  • Designed mobile-first to match the behavior of Gokada's primary audience.

  • Developed a public brand portal as the single source of truth for the company's visual identity.

Mockup of a dark-mode desktop landing page for Gokada SuperApp, featuring bold headline text, multiple app mockups in different perspectives, and press logos like Reuters and Quartz at the bottom against a grid-patterned background.

Phoneline App

As the sole Product Designer, I designed the iOS application from the ground up. I owned every aspect of the product experience, including user flows, interface design, onboarding, custom illustrations, animations, icons, and the design system.

• Complete iOS application designed from 0 → 1.

• Complete iOS application designed from 0 → 1.

• End-to-end user experience

• End-to-end user experience

• Design system and reusable components

• Design system and reusable components

• Custom illustrations and animations

• Custom illustrations and animations

• Production-ready UI covering onboarding, messaging, calling, settings, and account management

• Production-ready UI covering onboarding, messaging, calling, settings, and account management

Mockup of three clean, light-mode mobile screens for the PhoneLine communication app, displaying a list of message inbox conversations, a welcoming user graphic, and plan selection options, all with a primary blue color scheme.

Phoneline Web

Designed and built the landing page, translating the product's visual identity into a conversion-focused web experience.

• Responsive marketing landing page

• Responsive marketing landing page

• Product-focused storytelling

• Product-focused storytelling

• Feature showcase

• Feature showcase

• Consistent visual identity across app and web

• Consistent visual identity across app and web

• Conversion-focused experience supporting the product launch

• Conversion-focused experience supporting the product launch

Mockup of a minimalist desktop landing page for PhoneLine app, featuring the headline 'Your PhoneLine, Your Freedom.', download buttons for App Store and Google Play, and multiple stacked mobile phone mockups on a light background.

SaberSim x TrueDFS

A joint landing page for two sports analytics and fantasy sports platforms, designed to unify positioning and present tools, insights, and offerings in a clear, structured way. The layout focused on clarity, hierarchy, and conversion-driven UX for fantasy sports users.

A joint landing page for two sports analytics and fantasy sports platforms, designed to unify positioning and present tools, insights, and offerings in a clear, structured way. The layout focused on clarity, hierarchy, and conversion-driven UX for fantasy sports users.

Mockup of a desktop website header for SaberSim Lineup Optimizer with TrueDFS, showcasing the partner logos, a clear headline description, and a video thumbnail with a YouTube play button overlay on a light background with grid lines.

ChatFlix

A chat-based storytelling app for immersive, interactive fiction delivered through message-style narratives between characters. Focused on improving reading flow, engagement, and narrative clarity within a conversational interface.

A chat-based storytelling app for immersive, interactive fiction delivered through message-style narratives between characters. Focused on improving reading flow, engagement, and narrative clarity within a conversational interface.

Mockup of three dark-mode mobile screens for the Chatflix storytelling app, featuring recommended content cards, a detailed story screen with a dramatic red illustration, and a subscription plan selection screen, all with red accent colors.

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Our services

Choose the support you need.

From product design to full website execution.

Product Design

Designing digital products that are intuitive, scalable, and built around real user needs.

What's included

  • UX strategy & product thinking

  • User flows & information architecture

  • Wireframes & interface design

  • Design systems & reusable components

  • Interactive prototypes

  • Developer-ready handoff

Ideal for

New products, redesigns, feature launches, and growing SaaS platforms.

Website Design

Websites that clearly communicate your value and convert visitors into customers.

Websites that clearly communicate your value and convert visitors into customers.

What's included

  • Website strategy & page planning

  • Sitemap & information architecture

  • Wireframes & high-fidelity UI

  • Responsive design

  • Framer development

  • SEO, analytics & launch support

What's included

  • Website strategy & page planning

  • Sitemap & information architecture

  • Wireframes & high-fidelity UI

  • Responsive design

  • Framer development

  • SEO, analytics & launch support

Ideal for

Startup websites, SaaS landing pages, marketing sites, and company redesigns.

Ideal for

Startup websites, SaaS landing pages, marketing sites, and company redesigns.

UX Audit

Find what's slowing users down and leave with a clear improvement plan.

Find what's slowing users down and leave with a clear improvement plan.

What's included

  • Heuristic evaluation

  • User journey review

  • Navigation & information architecture

  • Usability issues

  • Prioritized recommendations

  • Actionable report with next steps

What's included

  • Heuristic evaluation

  • User journey review

  • Navigation & information architecture

  • Usability issues

  • Prioritized recommendations

  • Actionable report with next steps

Ideal for

Products with low conversion, confusing UX, or declining engagement.

Ideal for

Products with low conversion, confusing UX, or declining engagement.

Design Partnership

Senior design support without hiring an in-house designer.

Senior design support without hiring an in-house designer.

What's included

  • Ongoing product & website design

  • UX improvements

  • New features & iterations

  • Framer updates

  • Async collaboration

  • Fast turnaround & regular delivery

What's included

  • Ongoing product & website design

  • UX improvements

  • New features & iterations

  • Framer updates

  • Async collaboration

  • Fast turnaround & regular delivery

Ideal for

Startups that need continuous design support as they grow.

Ideal for

Startups that need continuous design support as they grow.

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How we work

Our process

Every project is different, but the goal is always the same: clear structure, fast progress, and design that works in the real world.

Understand the problem

We start by understanding the product, the users, and the business goals. No assumptions. Just clarity on what actually needs to be solved.

We start by understanding the product, the users, and the business goals. No assumptions. Just clarity on what actually needs to be solved.

Structure the experience

We map flows, define screens, and organize information so the product makes sense before visuals begin. Good structure is what makes products easy to use.

We map flows, define screens, and organize information so the product makes sense before visuals begin. Good structure is what makes products easy to use.

Design and refine

Interfaces are designed, tested, and iterated quickly. Every detail is shaped to support usability, clarity, and conversion.

Interfaces are designed, tested, and iterated quickly. Every detail is shaped to support usability, clarity, and conversion.

Launch and improve

Once the design is ready, we support handoff, implementation, and further improvements. Design doesn’t stop at launch.

Once the design is ready, we support handoff, implementation, and further improvements. Design doesn’t stop at launch.

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Let's connect

Ready to build something better?

Tell us what you're working on. We'll come back with a clear plan and next steps.

Tell us what you're working on. We'll come back with a clear plan and next steps.

Async-first. Clear decisions. Fast delivery.